From the name to the logo to the apparel itself, Founder Wendy Orant has pulled from her personal background and family heritage to create some of the most groundbreaking products the equestrian market has seen in years. "When I started, all I had was the Carrouselle Show Shirt Cover and I was sewing everything myself. I thought, I'm a seamstress. Then I brought in the horse element : Equestrian + Seamstress = Equestriess". As a nod to her mother's Spanish heritage, Wendy chose the word Atelier which translates into seamstress workshop.